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The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics has gotten so overwhelming that most of us have tuned them out in favor of a mantra that says “It’s too big.  It’s too overwhelming. I can’t take anymore.”  They tune out. 

The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics has gotten so overwhelming that most of us have tuned them out in favor of a mantra that says “It’s too big.  It’s too overwhelming. I can’t take anymore.”  They tune out. 

The video conference business meeting is here to stay. Whether or not we ever return to our offices or in-person meetings, I suspect the role of the humble business phone call will decrease. Seeing someone’s face, even for the most mundane meetings, seems like a better way to connect.

The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; offering something.

You can fight the coronavirus with your words. Amidst the screaming headlines and clickbait driven posts, communicators can and should use the power of their words to fight the panic that’s spreading, well, like a virus.

If you’re looking to add staff in 2020, recruiting the next generation of workers might be different than ever before.  This next crop of potential employees is a mix of Millennials and the newest generation to join the workforce, Gen Zers. While much as been written about the impact of 80 million Millennials on the […]

Flummoxed by what to give the Gen Zer in your life?  Stressed out by wanting to pick the perfect gift for a generation fueled by social media influencers and hashtags?  You’re not alone. For Gen Z, a generation whose preferences and habits are still emerging, it can be difficult to give something memorable that they […]

The older members of the Gen Z might not have entered their prime spending years yet, but they are having a strong impact as influencers of other generations around them. This well-educated and digitally connected generation has been shaping the way their parents, friends, neighbors and even their own their teachers view the world since […]

Dear Marketers, I’ve got some news for you – Millennials are so 1996.  While they have a lot of influence and power as consumers, we Gen Zers are quickly outnumbering them Millennials have been the target of marketers efforts for years, but as someone entering the consumer market now as the first wave of Gen […]

While marketers had their eye on Millennials as their prize, another generation slipped into the picture unnoticed – Gen Z.  While still young, this market promises to be even more influential than both Millennials and the Boomers.  Not just because it’s larger, but because reaching them will be even more confounding than either of those […]