Blog

  Your businesses reputation is the currency your company needs to grow.  Build it.  Bank it and make sure you guard it. Want to know how?  Check out my interview on Business Results Radio with Pete Winiarski from Win Enterprises. In this podcast we cover: How to actively build a reputation and why it’s key […]

Connecticut has picked the right time to pass “An Act Concerning Data Privacy Breaches.”  It passed the state senate late last week and is awaiting the governor’s signature. The bill says that businesses must notify individuals whose personal information has been breached within 60 days and report potential exposure of more categories of personal information.  […]

Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 have received at least one COVID-19 vaccine (79% as of April 13) and more than half (63%) were fully vaccinated as of April 13. That’s opened the door for senior communities to begin opening their own [...]

After 12+ months of virtual meetings, we are all too familiar with the many faces we make while trying to connect on Zoom.  These faces are part effort, part confusion and part exasperation. We’ve all seen them on Zoom newbies and Zoom veterans.  

The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics has gotten so overwhelming that most of us have tuned them out in favor of a mantra that says “It’s too big.  It’s too overwhelming. I can’t take anymore.”  They tune out. 

The video conference business meeting is here to stay. Whether or not we ever return to our offices or in-person meetings, I suspect the role of the humble business phone call will decrease. Seeing someone’s face, even for the most mundane meetings, seems like a better way to connect.

The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; offering something.

You can fight the coronavirus with your words. Amidst the screaming headlines and clickbait driven posts, communicators can and should use the power of their words to fight the panic that’s spreading, well, like a virus.

If you’re looking to add staff in 2020, recruiting the next generation of workers might be different than ever before.  This next crop of potential employees is a mix of Millennials and the newest generation to join the workforce, Gen Zers. While much as been written about the impact of 80 million Millennials on the […]

Flummoxed by what to give the Gen Zer in your life?  Stressed out by wanting to pick the perfect gift for a generation fueled by social media influencers and hashtags?  You’re not alone. For Gen Z, a generation whose preferences and habits are still emerging, it can be difficult to give something memorable that they […]