Blog

You can fight the coronavirus with your words. Amidst the screaming headlines and clickbait driven posts, communicators can and should use the power of their words to fight the panic that’s spreading, well, like a virus.

If you’re looking to add staff in 2020, recruiting the next generation of workers might be different than ever before.  This next crop of potential employees is a mix of Millennials and the newest generation to join the workforce, Gen Zers. While much as been written about the impact of 80 million Millennials on the […]

Flummoxed by what to give the Gen Zer in your life?  Stressed out by wanting to pick the perfect gift for a generation fueled by social media influencers and hashtags?  You’re not alone. For Gen Z, a generation whose preferences and habits are still emerging, it can be difficult to give something memorable that they […]

The older members of the Gen Z might not have entered their prime spending years yet, but they are having a strong impact as influencers of other generations around them. This well-educated and digitally connected generation has been shaping the way their parents, friends, neighbors and even their own their teachers view the world since […]

Dear Marketers, I’ve got some news for you – Millennials are so 1996.  While they have a lot of influence and power as consumers, we Gen Zers are quickly outnumbering them Millennials have been the target of marketers efforts for years, but as someone entering the consumer market now as the first wave of Gen […]

While marketers had their eye on Millennials as their prize, another generation slipped into the picture unnoticed – Gen Z.  While still young, this market promises to be even more influential than both Millennials and the Boomers.  Not just because it’s larger, but because reaching them will be even more confounding than either of those […]

NEWINGTON, CT, Sept. 23, 2019 –Fine Fettle Dispensary – Newington, the sister of Fine Fettle Dispensary – Willimantic, acquired the medical marijuana dispensary license from Bhadra Seva, LLC. The dispensary opens today. Fine Fettle Dispensary – Newington is located at 2280 Berlin Turnpike, Newington CT. Fine Fettle now operates two of the 18 medical marijuana […]

Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when a company tries to wash a dirty reputation in the waters of a trendy cause.

Millennials care about what your brand says, does, and thinks. Millennials have different motives when they shop, and these motives move their purchasing decisions. Millennials want to support and buy from a company that displays its values and goes beyond just aesthetics. For example although it caused sales to suffer, this year Dick’s Sporting Goods […]

Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. The cutoff between these two unique groups is 1996. It’s when a number of defining factors kick in that really separate the two.   First, […]