Gen Z Versus Millennials: What You Need to Know to Market To Each of Them

Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. The cutoff between these two unique groups is 1996. It’s when a number of defining factors kick in that really separate the two.   First, […]

Are You Choosing Your Influencers Wisely?

If the past two weeks have taught us anything, it’s that social media influencers can breed trouble for big name brands. Among the many people affected by the recent “Operation Varsity Blues” college admission scandal was 19-year-old former University of Southern California student Olivia Jade Giannulli, daughter of Full House favorite Lori Loughlin. Jade (who […]