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Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when a company tries to wash a dirty reputation in the waters of a trendy cause.

Millennials care about what your brand says, does, and thinks. Millennials have different motives when they shop, and these motives move their purchasing decisions. Millennials want to support and buy from a company that displays its values and goes beyond just aesthetics. For example although it caused sales to suffer, this year Dick’s Sporting Goods […]

Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. The cutoff between these two unique groups is 1996. It’s when a number of defining factors kick in that really separate the two.   First, […]

Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and continued reports of misuse of customer data have meant trust in our institutions has gone into the toilet.

Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation X is extremely appropriate – the group is an absolute mystery. Many refer to them as the “forgotten middle child,” […]

Hey PR majors!  If you want to know what it’s like to work for a small, fast moving PR firm, here’s your opportunity.  We are looking for summer and fall semester interns. If you are a PR major who wants to work hard, write lots and get hands-on experience in doing press release, social media […]

Millennials are the dominant generation in today’s workforce. Fifty-six million of them have jobs or are actively looking for them. And that number just keeps growing. They’re a bright group of workers with a clear understanding of technology. Sounds like a bunch of great job candidates, right? And your company, along with every other one […]

If the past two weeks have taught us anything, it’s that social media influencers can breed trouble for big name brands. Among the many people affected by the recent “Operation Varsity Blues” college admission scandal was 19-year-old former University of Southern California student Olivia Jade Giannulli, daughter of Full House favorite Lori Loughlin. Jade (who […]

Millennials spend over $600 billion dollars each year in the United States. To get your share of that spend, you’ll want to pay attention to online trends and statistics and use them as a gateway to the millennial consumer. You can start by looking at the mindset behind these actions to better capture the millennial […]

Millennials are cutting their cable cords; shunning new cars and avoiding brick and mortar retailers.  How can your business avoid being a casualty of this millennial market shift?