Branding’s About Who You Are and Who You Aren’t
Branding is the "engine" for all your marketing. Make sure your brand resonates in-house and with the outside world.
A Pat on the Back for KFC from This Vegetarian
KFC did the right thing when it attempted to make things right after one of their managers asked a 3-year old and her grandmother to leave because the child's scarred face with disturbing the [...]
Feeling Good About What We Do
What we do is often exciting and many times satisfying, but today it was special. It wasn’t just getting an email from our long-time client, Don Droppo that included :))). It was that both of [...]
Hello GM – You Can’t Rebuild Your Reputation Until We Hear a Real Apology
GM can't recover from its crisis until it starts with an apology.
