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    Archives

    Monthly Archive for: "February, 2019"
    Where Were the PR People, Gucci?
    By Andrea Obston
    In Crisis Management, Public Relations, Reputation
    Posted February 8, 2019

    Where Were the PR People, Gucci?

    Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

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    Recent Posts
    • The Perfect Holiday Gift for a Gen Zer November 13, 2019
    • Why Gen Z Matters October 28, 2019
    • An Open Letter to Marketers from the Next Big Thing- Gen Z October 21, 2019
    • Gen Z Has Arrived – Our New Generational Gurus Are Here to Help October 16, 2019

    Andrea Obston

    Andrea Obston
    @aobston

    2 weeks ago

    There’s a reason #FakeReviews are becoming a problem. An increase of just one star on Amazon can generate a 26% increase in sales. Check out this article https://t.co/TtQmd3FYat

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    Andrea Obston

    Andrea Obston
    @aobston

    2 weeks ago

    Millennials Were Black Friday’s Big Spenders In 2019 https://t.co/U5nCqE7hvx via @YouTube #GenerationalGuru

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    Andrea Obston

    Andrea Obston
    @aobston

    3 weeks ago

    In the past, gift cards may have looked like an easy way out of holiday gift giving, but now, they may be one of the best gifts to give to #GenZ. Check out the #GenerationalGuru’s gift guide with more ideas and inspiration here: https://t.co/uDnqdlJ2wD https://t.co/WZiwFVir5N

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    Andrea Obston

    Andrea Obston
    @aobston

    3 weeks ago

    Gift Giving season can be a stressful time, but the #GenerationalGuru has answers to the question, “What do I get my #GenZer”? Check out the gift guide here: https://t.co/uDnqdlJ2wD https://t.co/0N6CRtsbne

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    Andrea Obston

    Andrea Obston
    @aobston

    3 weeks ago

    The #GenerationalGuru has you covered when it comes to finding the perfect holiday gifts for the #GenZers in your life. Check out their Holiday Gift Guide here: https://t.co/uDnqdlJ2wD https://t.co/VyOY6K536i

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    Andrea Obston

    Andrea Obston
    @aobston

    4 weeks ago

    After a #crisis authentically #apologizing actually lowers the chances of litigation. But it has to be real and not a “faux-pology” https://t.co/l5Sk1DQb59

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