Where Were the PR People, Gucci?
Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
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Monthly Archive for: "February, 2019"
17 hours ago
Marketers are you looking for a way to reach members of Gen Z, a unique group expected to be even more influential than generations before? Check out our recent blog post where we introduce our Generational Guru team – the experts in all things Gen Z here: https://t.co/vzWVmZW7Gn
1 week ago
“If you don’t tell your story someone else will” – Unknown
3 weeks ago
ICYMI Customers continue to get behind companies that support issues and are ‘woke’ or aware. Companies that do this in inauthentic ways risk being accused of Woke Washing. Consumers are wise to this and the campaigns often fail. Learn more about it here: https://t.co/BYkmzILPqr https://t.co/abe1kI0sxu
4 weeks ago
A new trend in targeting consumers is attempting to erase a company’s bad reputation by supporting an unrelated issue. This “Woke Washing” doesn’t work. But, there are ways to support issues authentically. Check out our blog to learn more about the trend: https://t.co/BYkmzILPqr https://t.co/rYi9zOKAW0
4 weeks ago
Woke Washing is when a company wants to appear woke, or aware of social issues, but instead comes across and unauthentic and self-serving. Learn more about Woke Washing by checking out our latest blog post here: https://t.co/BYkmzILPqr
1 month ago
The crisis you have to worry about the most is the one you don’t see coming
– Mike Mansfield https://t.co/NoLjTYbpHk
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