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    Media

    Zoom with Confidence
    By admin
    In Media, Public Relations
    Posted August 20, 2020

    Zoom with Confidence

    The video conference business meeting is here to stay. Whether or not we ever return to our offices or in-person meetings, I suspect the role of the humble business phone call will decrease. [...]

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    Who Are Gen X, and Why Should You Market to Them?
    By admin
    In Marketing, Media, Social Media
    Posted April 22, 2019

    Who Are Gen X, and Why Should You Market to Them?

    Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation [...]

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    Lessons from H&M’s “Coolest Monkey” Fiasco
    By admin
    In In the Media, In the News, Marketing, Media
    Posted January 17, 2018

    Lessons from H&M’s “Coolest Monkey” Fiasco

    This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]

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    3 Ways to Get More Out of Your Blog Posts
    By admin
    In In the Media, Marketing, Media
    Posted August 7, 2017

    3 Ways to Get More Out of Your Blog Posts

    “You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the [...]

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    Social Media Marketing: Pop-Up Social Apps
    By Danielle Murray
    In In the Media, Marketing, Media, Millennial Marketing
    Posted November 21, 2016

    Social Media Marketing: Pop-Up Social Apps

    You know those apps that seem to be the most popular app ever and then they just disappear? We Young Millennials call them “Pop-up Apps”. Pop up Apps are swarming through high schools. The high [...]

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    Millennial Stereotypes: What Percentage Do You Fulfill?
    By Danielle Murray
    In In the Media, Marketing, Media, Public Relations
    Posted October 13, 2016

    Millennial Stereotypes: What Percentage Do You Fulfill?

    There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]

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    Millennials Enjoy Visual Platforms for the Community NOT for Purchasing
    By Danielle Murray
    In In the Media, Marketing, Media
    Posted September 29, 2016

    Millennials Enjoy Visual Platforms for the Community NOT for Purchasing

    Millennials are NOT shopping on social media and it may be time for marketers to recognize that.  While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]

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    Rio Olympics and Millennials: Are They Watching?
    By Danielle Murray
    In Marketing, Media
    Posted August 10, 2016

    Rio Olympics and Millennials: Are They Watching?

    Are Millennials watching the 2016 Rio Olympics? You bet. But not in the way you think. These Olympics are the most viewed events on traditional television right now, but Millennials aren’t [...]

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    Protect Your Brand During a Crisis or Watch it Shatter in 140 Charatecters
    By Andrea Obston
    In Crisis Management, From the Firm, In the News, Media
    Posted October 21, 2014

    Protect Your Brand During a Crisis or Watch it Shatter in 140 Charatecters

    Find out how one tweet can destroy a brand in a key stroke

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    When The Media Goes After Your Reputation Should You Strike Back?
    By Andrea Obston
    In Crisis Management, Media, Reputation
    Posted July 1, 2014

    When The Media Goes After Your Reputation Should You Strike Back?

    Is taking on the media a good idea when your reputation's been sullied? We debate the good and the bad of suing on a TV network in the aftermath of what might be called "The Pink Slime Affair."

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