Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation [...]
This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]
“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the [...]
You know those apps that seem to be the most popular app ever and then they just disappear? We Young Millennials call them “Pop-up Apps”. Pop up Apps are swarming through high schools. The high [...]
There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]
Millennials are NOT shopping on social media and it may be time for marketers to recognize that. While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]
Is taking on the media a good idea when your reputation's been sullied? We debate the good and the bad of suing on a TV network in the aftermath of what might be called "The Pink Slime Affair."
When Maine Governor Paul LePage recently visited a Pratt & Whitney defense plant he dropped a bomb – literally and figuratively. While perched in a flight simulator for the company’s F-35 [...]