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    • Home
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    Reputation

    Have a Listen.  Save a reputation.
    By Andrea Obston
    In Crisis Management, Marketing, Reputation
    Posted September 15, 2021

    Have a Listen. Save a reputation.

      Your businesses reputation is the currency your company needs to grow.  Build it.  Bank it and make sure you guard it. Want to know how?  Check out my interview on Business Results Radio [...]

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    How Companies Can Avoid the Sin of “Woke-Washing”
    By admin
    In In the News, Public Relations, Reputation
    Posted September 13, 2019

    How Companies Can Avoid the Sin of “Woke-Washing”

    Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]

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    How Brands Can Recover from a Violation of Trust
    By admin
    In Crisis Management, In the News, Reputation
    Posted May 6, 2019

    How Brands Can Recover from a Violation of Trust

    Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and [...]

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    Where Were the PR People, Gucci?
    By Andrea Obston
    In Crisis Management, Public Relations, Reputation
    Posted February 8, 2019

    Where Were the PR People, Gucci?

    Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

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    How Do Nonprofits Recover Their Reputations After a Financial Crisis?
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted October 17, 2018

    How Do Nonprofits Recover Their Reputations After a Financial Crisis?

    Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

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    Tips for Getting More Positive On-Line Reviews
    By admin
    In Marketing, Public Relations, Reputation
    Posted July 17, 2018

    Tips for Getting More Positive On-Line Reviews

    Want to get more positive reviews? Ask. No, really. It’s that simple. But most businesses simply don’t do it.

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    What Wells Fargo, Starbucks and Samantha Bee Can Teach Companies About Apologies
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted June 15, 2018

    What Wells Fargo, Starbucks and Samantha Bee Can Teach Companies About Apologies

    In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

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    Why Negative Reviews Are Really Marketing Opportunities
    By admin
    In Crisis Management, Reputation
    Posted May 3, 2018

    Why Negative Reviews Are Really Marketing Opportunities

    In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

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    Rebuilding USA Gymnastics’ Reputation Will Take Decades – If Ever
    By admin
    In Crisis Management, In the News, Reputation
    Posted February 5, 2018

    Rebuilding USA Gymnastics’ Reputation Will Take Decades – If Ever

    The tragedy of USA Gymnastics will not end when Larry Nassar goes to jail. In fact, the destruction of the organization’s reputation has just begun.

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    Catering to Millennial Travel Trends
    By admin
    In Marketing, Millennial Marketing, Reputation
    Posted August 9, 2017

    Catering to Millennial Travel Trends

    The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in [...]

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    Recent Posts
    • Have a Listen. Save a reputation. September 15, 2021
    • Connecticut’s New Data Breach Law Matches Up With Consumer Concerns June 15, 2021
    • Marketing to Seniors May 18, 2021
    • The Seven Faces of Zoom March 31, 2021
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