Reputation

Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

Want to get more positive reviews? Ask. No, really. It’s that simple. But most businesses simply don’t do it.

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

The tragedy of USA Gymnastics will not end when Larry Nassar goes to jail. In fact, the destruction of the organization’s reputation has just begun.

The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in [...]

The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.

Pepsi's attempt to attract socially conscious Millennials turns into a epic meme.

Some crises are meant to be embraced. What started out as an “oops” can actually turn into an opportunity. The screw-up at the Oscars is a great example and a good lesson in reputation recovery [...]