Reputation

Coach Bill Belichick is wrong. And as a lifelong Patriots fan, it pains me to say so.

Blue Origin’s performative space stunt this week was an embarrassment. To the concept of female empowerment.

  Your businesses reputation is the currency your company needs to grow.  Build it.  Bank it and make sure you guard it. Want to know how?  Check out my interview on Business Results Radio [...]

Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]

Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and [...]

Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

Want to get more positive reviews? Ask. No, really. It’s that simple. But most businesses simply don’t do it.

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]