We work in partnership with our clients to maximize the impact of their marketing budgets. We deploy traditional and web based marketing, as well as social media as tools in reputation development, public and media relations, and crisis communications.
Your reputation is your business currency. It is the reason prospects contact you. It is why clients hire you. It is why they stay with you. Many businesses have reputations by accident – they just happen.
Public relations solidify and reinforce your reputation over time with every communication. We think of the path to maintaining a healthy relationship between your organization and it “publics” – your customers, prospects, stakeholders and employees.
A crisis is a low probability, high impact event that has the potential to change the course of a company or organization’s future. In today’s 140 character world, organizations in crisis must immediately take control of their reputation or cede that to others..