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    In the News

    Connecticut’s New Data Breach Law Matches Up With Consumer Concerns
    By Andrea Obston
    In Crisis Management, In the News
    Posted June 15, 2021

    Connecticut’s New Data Breach Law Matches Up With Consumer Concerns

    Connecticut has picked the right time to pass “An Act Concerning Data Privacy Breaches.”  It passed the state senate late last week and is awaiting the governor’s signature. The bill says that [...]

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    Marketing to Seniors
    By admin
    In Generational Guru, In the News, Marketing, Public Relations
    Posted May 18, 2021

    Marketing to Seniors

    Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 [...]

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    The Seven Faces of Zoom
    By admin
    In Generational Guru, In the News, Marketing, Public Relations
    Posted March 31, 2021

    The Seven Faces of Zoom

    After 12+ months of virtual meetings, we are all too familiar with the many faces we make while trying to connect on Zoom.  These faces are part effort, part confusion and part exasperation. [...]

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    How to Communicate in the Time of COVID
    By admin
    In Crisis Management, In the News, Public Relations
    Posted February 18, 2021

    How to Communicate in the Time of COVID

    The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics [...]

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    Should Your Company Weigh in About Social Injustice?
    By admin
    In Crisis Management, In the News
    Posted June 5, 2020

    Should Your Company Weigh in About Social Injustice?

    The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; [...]

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    How Companies Can Avoid the Sin of “Woke-Washing”
    By admin
    In In the News, Public Relations, Reputation
    Posted September 13, 2019

    How Companies Can Avoid the Sin of “Woke-Washing”

    Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]

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    How Brands Can Recover from a Violation of Trust
    By admin
    In Crisis Management, In the News, Reputation
    Posted May 6, 2019

    How Brands Can Recover from a Violation of Trust

    Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and [...]

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    Jamaican Bobsled 2018 – 5 Lessons to Learn
    By admin
    In In the Media, In the News, Marketing
    Posted March 9, 2018

    Jamaican Bobsled 2018 – 5 Lessons to Learn

    The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]

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    Rebuilding USA Gymnastics’ Reputation Will Take Decades – If Ever
    By admin
    In Crisis Management, In the News, Reputation
    Posted February 5, 2018

    Rebuilding USA Gymnastics’ Reputation Will Take Decades – If Ever

    The tragedy of USA Gymnastics will not end when Larry Nassar goes to jail. In fact, the destruction of the organization’s reputation has just begun.

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    Lessons from H&M’s “Coolest Monkey” Fiasco
    By admin
    In In the Media, In the News, Marketing, Media
    Posted January 17, 2018

    Lessons from H&M’s “Coolest Monkey” Fiasco

    This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]

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    Recent Posts
    • Have a Listen. Save a reputation. September 15, 2021
    • Connecticut’s New Data Breach Law Matches Up With Consumer Concerns June 15, 2021
    • Marketing to Seniors May 18, 2021
    • The Seven Faces of Zoom March 31, 2021
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