The Seven Faces of Zoom
The pandemic has made us hungry for news – good news. For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates. This constant barrage of statistics [...]
How to Communicate in the Time of COVID
The pandemic has made us hungry for news – good news. For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates. This constant barrage of statistics [...]
Should Your Company Weigh in About Social Injustice?
The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; [...]
How Companies Can Avoid the Sin of “Woke-Washing”
Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]
How Brands Can Recover from a Violation of Trust
Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and [...]
Jamaican Bobsled 2018 – 5 Lessons to Learn
The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]
Rebuilding USA Gymnastics’ Reputation Will Take Decades – If Ever
The tragedy of USA Gymnastics will not end when Larry Nassar goes to jail. In fact, the destruction of the organization’s reputation has just begun.
Lessons from H&M’s “Coolest Monkey” Fiasco
This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]
What a $1 Billion+ Drop in Stock Taught United Airlines
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
End-of-Year Crisis Review – Lessons from 2016 – Part 3
Wrap up the year with our final two “What were you thinking?” moments and the lessons they have for all of us in business. Delta System Outages- Making The Best of a Bad Situation An August power [...]
