In the News

Connecticut has picked the right time to pass “An Act Concerning Data Privacy Breaches.”  It passed the state senate late last week and is awaiting the governor’s signature. The bill says that [...]

Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 [...]

The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics [...]

The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics [...]

The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; [...]

Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]

Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and [...]

The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]

The tragedy of USA Gymnastics will not end when Larry Nassar goes to jail. In fact, the destruction of the organization’s reputation has just begun.

This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]