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    • Home
    • About
      • What We Do
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      • In the Community
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    Crisis Management

    Have a Listen.  Save a reputation.
    By Andrea Obston
    In Crisis Management, Marketing, Reputation
    Posted September 15, 2021

    Have a Listen. Save a reputation.

      Your businesses reputation is the currency your company needs to grow.  Build it.  Bank it and make sure you guard it. Want to know how?  Check out my interview on Business Results Radio [...]

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    Connecticut’s New Data Breach Law Matches Up With Consumer Concerns
    By Andrea Obston
    In Crisis Management, In the News
    Posted June 15, 2021

    Connecticut’s New Data Breach Law Matches Up With Consumer Concerns

    Connecticut has picked the right time to pass “An Act Concerning Data Privacy Breaches.”  It passed the state senate late last week and is awaiting the governor’s signature. The bill says that [...]

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    How to Communicate in the Time of COVID
    By admin
    In Crisis Management, In the News, Public Relations
    Posted February 18, 2021

    How to Communicate in the Time of COVID

    The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics [...]

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    Should Your Company Weigh in About Social Injustice?
    By admin
    In Crisis Management, In the News
    Posted June 5, 2020

    Should Your Company Weigh in About Social Injustice?

    The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; [...]

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    Coronavirus Communications Tips
    By Andrea Obston
    In Crisis Management
    Posted March 6, 2020

    Coronavirus Communications Tips

    You can fight the coronavirus with your words. Amidst the screaming headlines and clickbait driven posts, communicators can and should use the power of their words to fight the panic that’s [...]

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    How Brands Can Recover from a Violation of Trust
    By admin
    In Crisis Management, In the News, Reputation
    Posted May 6, 2019

    How Brands Can Recover from a Violation of Trust

    Trust has taken a beating in the last few weeks for some of the biggest institutions on the planet. Boeing’s handling of the 737 Max crashes; big pharma’s role in the opioid epidemic and [...]

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    Where Were the PR People, Gucci?
    By Andrea Obston
    In Crisis Management, Public Relations, Reputation
    Posted February 8, 2019

    Where Were the PR People, Gucci?

    Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

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    How Do Nonprofits Recover Their Reputations After a Financial Crisis?
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted October 17, 2018

    How Do Nonprofits Recover Their Reputations After a Financial Crisis?

    Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

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    What Wells Fargo, Starbucks and Samantha Bee Can Teach Companies About Apologies
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted June 15, 2018

    What Wells Fargo, Starbucks and Samantha Bee Can Teach Companies About Apologies

    In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

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    Why Negative Reviews Are Really Marketing Opportunities
    By admin
    In Crisis Management, Reputation
    Posted May 3, 2018

    Why Negative Reviews Are Really Marketing Opportunities

    In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

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    Recent Posts
    • Have a Listen. Save a reputation. September 15, 2021
    • Connecticut’s New Data Breach Law Matches Up With Consumer Concerns June 15, 2021
    • Marketing to Seniors May 18, 2021
    • The Seven Faces of Zoom March 31, 2021
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