14 hours ago
A new trend in targeting consumers is attempting to erase a company’s bad reputation by supporting an unrelated issue. This “Woke Washing” doesn’t work. But, there are ways to support issues authentically. Check out our blog to learn more about the trend: https://t.co/BYkmzILPqr https://t.co/rYi9zOKAW0
3 days ago
Woke Washing is when a company wants to appear woke, or aware of social issues, but instead comes across and unauthentic and self-serving. Learn more about Woke Washing by checking out our latest blog post here: https://t.co/BYkmzILPqr
2 weeks ago
The crisis you have to worry about the most is the one you don’t see coming
– Mike Mansfield https://t.co/NoLjTYbpHk
4 weeks ago
Advertisement and PR teams may be kept in separate office spaces, but when it comes to creating a new campaign there is no excuse for not bringing them together. Click here to learn why: https://t.co/wtz1RBBpWm #flashbackfriday #oldiesbutgoodies #publicrelations #gucciblackface
1 month ago
Does your company have what it takes to go millennial? Follow this link to learn three tips on how to get on their radar: https://t.co/13MMv81MJs #memorymonday #oldiesbutgoodies #publicrelations #whatmillennialswant
2 months ago
How does a 2 century old brand like #Tiffany go after #Millennials? By understanding them & creating a powerful brand buzz that demonstrates that understanding https://t.co/vXdMt51GvH
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