Millennials care about what your brand says, does, and thinks. Millennials have different motives when they shop, and these motives move their purchasing decisions. Millennials want to support [...]
Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. [...]
Hey PR majors! If you want to know what it’s like to work for a small, fast moving PR firm, here’s your opportunity. We are looking for summer and fall semester interns. If you are a PR major [...]
Millennials spend over $600 billion dollars each year in the United States. To get your share of that spend, you’ll want to pay attention to online trends and statistics and use them as a gateway [...]
Millennials are cutting their cable cords; shunning new cars and avoiding brick and mortar retailers. How can your business avoid being a casualty of this millennial market shift?
Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
Dear Marketer, I am from the Millennial generation with big news: I’m here to help you! In case you haven’t heard already, we are 77 million strong, and now represent 24 percent of the United [...]
When it comes to developing a nonprofit markenon profit marketing toolboxting strategy, I beg you to think outside the greens. The golf greens.