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    Marketing

    Have a Listen.  Save a reputation.
    By Andrea Obston
    In Crisis Management, Marketing, Reputation
    Posted September 15, 2021

    Have a Listen. Save a reputation.

      Your businesses reputation is the currency your company needs to grow.  Build it.  Bank it and make sure you guard it. Want to know how?  Check out my interview on Business Results Radio [...]

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    Marketing to Seniors
    By admin
    In Generational Guru, In the News, Marketing, Public Relations
    Posted May 18, 2021

    Marketing to Seniors

    Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 [...]

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    The Seven Faces of Zoom
    By admin
    In Generational Guru, In the News, Marketing, Public Relations
    Posted March 31, 2021

    The Seven Faces of Zoom

    After 12+ months of virtual meetings, we are all too familiar with the many faces we make while trying to connect on Zoom.  These faces are part effort, part confusion and part exasperation. [...]

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    The Perfect Holiday Gift for a Gen Zer
    By Andrea Obston
    In Gen Z, Generational Guru, Marketing
    Posted November 13, 2019

    The Perfect Holiday Gift for a Gen Zer

    Flummoxed by what to give the Gen Zer in your life?  Stressed out by wanting to pick the perfect gift for a generation fueled by social media influencers and hashtags?  You’re not alone. For Gen [...]

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    Why Gen Z Matters
    By Andrea Obston
    In Gen Z, Generational Guru, Marketing
    Posted October 28, 2019

    Why Gen Z Matters

    The older members of the Gen Z might not have entered their prime spending years yet, but they are having a strong impact as influencers of other generations around them. This well-educated and [...]

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    An Open Letter to Marketers from the Next Big Thing- Gen Z
    By Andrea Obston
    In Gen Z, Generational Guru, Marketing
    Posted October 21, 2019

    An Open Letter to Marketers from the Next Big Thing- Gen Z

    Dear Marketers, I’ve got some news for you – Millennials are so 1996.  While they have a lot of influence and power as consumers, we Gen Zers are quickly outnumbering them Millennials have been [...]

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    Gen Z Has Arrived – Our New Generational Gurus Are Here to Help
    By Andrea Obston
    In Gen Z, Marketing
    Posted October 16, 2019

    Gen Z Has Arrived – Our New Generational Gurus Are Here to Help

    While marketers had their eye on Millennials as their prize, another generation slipped into the picture unnoticed – Gen Z.  While still young, this market promises to be even more influential [...]

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    Gen Z Versus Millennials: What You Need to Know to Market To Each of Them
    By Andrea Obston
    In Gen Z, Marketing, Millennial Marketing
    Posted May 22, 2019

    Gen Z Versus Millennials: What You Need to Know to Market To Each of Them

    Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. [...]

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    Who Are Gen X, and Why Should You Market to Them?
    By admin
    In Marketing, Media, Social Media
    Posted April 22, 2019

    Who Are Gen X, and Why Should You Market to Them?

    Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation [...]

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    How to Attract Millennials to Your Business
    By admin
    In Marketing, Millennial Marketing, Social Media
    Posted April 1, 2019

    How to Attract Millennials to Your Business

    Millennials are the dominant generation in today’s workforce. Fifty-six million of them have jobs or are actively looking for them. And that number just keeps growing. They’re a bright group of [...]

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    Recent Posts
    • Have a Listen. Save a reputation. September 15, 2021
    • Connecticut’s New Data Breach Law Matches Up With Consumer Concerns June 15, 2021
    • Marketing to Seniors May 18, 2021
    • The Seven Faces of Zoom March 31, 2021
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