Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. [...]
Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation [...]
Millennials are the dominant generation in today’s workforce. Fifty-six million of them have jobs or are actively looking for them. And that number just keeps growing. They’re a bright group of [...]
Millennials spend over $600 billion dollars each year in the United States. To get your share of that spend, you’ll want to pay attention to online trends and statistics and use them as a gateway [...]
Millennials are cutting their cable cords; shunning new cars and avoiding brick and mortar retailers. How can your business avoid being a casualty of this millennial market shift?
With so many platforms out there, how does a marketer that wants to reach the millennial market choose which to invest time and resources in? Tips for using YouTube, Instagram, Snapchat and [...]
The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]
This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]