Marketing is reputation management played out. Marketing practices build and maintain your business’s reputation. And your reputation is your business currency. It is the reason prospects contact you. It is why clients hire you. It is why they stay with you. In fact, many businesses have reputations by accident – they just happen.
To be successful, an organization has to:
- Build their reputation on their own terms
- Enhance their reputation to keep it relevant and vital
- Defend their reputation in a crisis.
An enduring reputation is rooted in the intersection of what you want to say about your organization and what those outside the organization believe about it. Our Strategic Marketing Audit Research Technique (SMART) process helps you find and make the most of that intersection. It produces a 360° view of your organization’s position in the marketplace. It is based on how your key people see the organization, as well as the way your customers perceive you.
- Current situation
- Tactics to support your business objectives.
Without a marketing plan, your reputation develops over time without a clear direction. Communications are haphazard. They may or may not enhance your reputation because you’re not involved in the conversation. Our job is to avoid that. We solidify and reinforce our clients’ reputations with every piece of communications we produce for them. We do that by making the most of all available communications tactics – both traditional and contemporary.
There is no magic marketing bullet. Websites alone don’t do it. Facebook pages and blogs alone don’t do it. Print and electronic media exposure alone doesn’t do it. It’s the combination of them all that reinforces a company’s brand; building a reputation that brings customers back over and over.
"We developed a great partnership with AOMC. Their dedication, timing and skills have strengthened Business Success Tools's marketing brand and presence. Their talented team not only provides valuable guidance but also produces real, tangible results. Because of their diligence and dedication, we have seen a surge in local and regional leads and referrals."
"Andrea is very enthusiastic, energetic and extremely knowledgeable about what she does. I feel like when you are working with Andrea you are in good hands! Specifically when it comes to the crisis communication Andrea is in control of the message and is a steadying force which is comforting to the client. Particularly if you are going through a difficult crisis situation it is helpful to have someone guiding you who is that calm."
"Just a quick thank you for your quick response and excellent support during the unfortunate situation at Kensington Park last week. You and your team made a difficult situation much easier for us to navigate."