In the Media

If the past two weeks have taught us anything, it’s that social media influencers can breed trouble for big name brands. Among the many people affected by the recent “Operation Varsity Blues” [...]

Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]

This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]

“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the [...]

Wrap up the year with our final two “What were you thinking?” moments and the lessons they have for all of us in business. Delta System Outages- Making The Best of a Bad Situation An August power [...]

Hartford Business Journal’s “Best of Business” Poll in the best Public Relations Firm category and received honorable mention for in the Advertising Agency category.  The firm is featured in the [...]

This week’s posts cover crises that went from Rio to Silicon Valley to Canonsburg, Pennsylvania.  Strap on your seat belts for another ride through our Chronicle of Crises 2016.   Ryan [...]

The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]