In the Media

Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]

This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]

“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the [...]

Wrap up the year with our final two “What were you thinking?” moments and the lessons they have for all of us in business. Delta System Outages- Making The Best of a Bad Situation An August power [...]

Hartford Business Journal’s “Best of Business” Poll in the best Public Relations Firm category and received honorable mention for in the Advertising Agency category.  The firm is featured in the [...]

This week’s posts cover crises that went from Rio to Silicon Valley to Canonsburg, Pennsylvania.  Strap on your seat belts for another ride through our Chronicle of Crises 2016.   Ryan [...]

The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]

You know those apps that seem to be the most popular app ever and then they just disappear? We Young Millennials call them “Pop-up Apps”. Pop up Apps are swarming through high schools. The high [...]