Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]
In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
Hartford Business Journal’s “Best of Business” Poll in the best Public Relations Firm category and received honorable mention for in the Advertising Agency category. The firm is featured in the [...]
This week’s posts cover crises that went from Rio to Silicon Valley to Canonsburg, Pennsylvania. Strap on your seat belts for another ride through our Chronicle of Crises 2016. Ryan [...]
The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]
There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]