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    Public Relations

    Marketing to Seniors
    By admin
    In Generational Guru, In the News, Marketing, Public Relations
    Posted May 18, 2021

    Marketing to Seniors

    Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 [...]

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    The Seven Faces of Zoom
    By admin
    In Generational Guru, In the News, Marketing, Public Relations
    Posted March 31, 2021

    The Seven Faces of Zoom

    After 12+ months of virtual meetings, we are all too familiar with the many faces we make while trying to connect on Zoom.  These faces are part effort, part confusion and part exasperation. [...]

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    How to Communicate in the Time of COVID
    By admin
    In Crisis Management, In the News, Public Relations
    Posted February 18, 2021

    How to Communicate in the Time of COVID

    The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics [...]

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    Zoom with Confidence
    By admin
    In Media, Public Relations
    Posted August 20, 2020

    Zoom with Confidence

    The video conference business meeting is here to stay. Whether or not we ever return to our offices or in-person meetings, I suspect the role of the humble business phone call will decrease. [...]

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    How Companies Can Avoid the Sin of “Woke-Washing”
    By admin
    In In the News, Public Relations, Reputation
    Posted September 13, 2019

    How Companies Can Avoid the Sin of “Woke-Washing”

    Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]

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    Where Were the PR People, Gucci?
    By Andrea Obston
    In Crisis Management, Public Relations, Reputation
    Posted February 8, 2019

    Where Were the PR People, Gucci?

    Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

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    How Do Nonprofits Recover Their Reputations After a Financial Crisis?
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted October 17, 2018

    How Do Nonprofits Recover Their Reputations After a Financial Crisis?

    Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

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    Tips for Getting More Positive On-Line Reviews
    By admin
    In Marketing, Public Relations, Reputation
    Posted July 17, 2018

    Tips for Getting More Positive On-Line Reviews

    Want to get more positive reviews? Ask. No, really. It’s that simple. But most businesses simply don’t do it.

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    What Wells Fargo, Starbucks and Samantha Bee Can Teach Companies About Apologies
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted June 15, 2018

    What Wells Fargo, Starbucks and Samantha Bee Can Teach Companies About Apologies

    In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

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    What a $1 Billion+ Drop in Stock Taught United Airlines
    By admin
    In Crisis Management, In the News, Public Relations, Reputation
    Posted April 12, 2017

    What a $1 Billion+ Drop in Stock Taught United Airlines

    The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.

    READ MORE
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    Recent Posts
    • Have a Listen. Save a reputation. September 15, 2021
    • Connecticut’s New Data Breach Law Matches Up With Consumer Concerns June 15, 2021
    • Marketing to Seniors May 18, 2021
    • The Seven Faces of Zoom March 31, 2021
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