The pandemic has made us hungry for news – good news. For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates. This constant barrage of statistics [...]
Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]
Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]
In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
Hartford Business Journal’s “Best of Business” Poll in the best Public Relations Firm category and received honorable mention for in the Advertising Agency category. The firm is featured in the [...]