Millennial Marketing

If you’re looking to add staff in 2020, recruiting the next generation of workers might be different than ever before.  This next crop of potential employees is a mix of Millennials and the [...]

Millennials care about what your brand says, does, and thinks. Millennials have different motives when they shop, and these motives move their purchasing decisions. Millennials want to support [...]

Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. [...]

Millennials are the dominant generation in today’s workforce. Fifty-six million of them have jobs or are actively looking for them. And that number just keeps growing. They’re a bright group of [...]

Millennials spend over $600 billion dollars each year in the United States. To get your share of that spend, you’ll want to pay attention to online trends and statistics and use them as a gateway [...]

With so many platforms out there, how does a marketer that wants to reach the millennial market choose which to invest time and resources in? Tips for using YouTube, Instagram, Snapchat and [...]

As a Millennial I would much rather spend my money on an experience than a product. And marketers that show us products that create experiences get my attention – and my dollars. As I scroll [...]

Want to get the attention of the highly-prized Millennial market? Be genuine. Be interactive. Be human. Media is no longer a megaphone. Millennials are skeptical of mass media but do trust what [...]

The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in [...]

Gen Z is knocking at the door. Tips for marketers who want to open it. Tip #1: They are NOT the Millennials.