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    Archives

    Monthly Archive for: "April, 2015"
    Know Who You’ll Tell and How You’ll Tell It: The Keys to Crisis Planning
    By Andrea Obston
    In Crisis Management
    Posted April 13, 2015

    Know Who You’ll Tell and How You’ll Tell It: The Keys to Crisis Planning

    Crafting the Crisis Plan – Part II In a crisis, you need to know who you need to tell and what you’re going to tell them. The “who” are your stakeholders.  These are the people who care if your [...]

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    Crafting the Practical Crisis Communications Plan
    By Andrea Obston
    In Crisis Management
    Posted April 8, 2015

    Crafting the Practical Crisis Communications Plan

    How’s your crisis communications plan?  If you said nonexistent you’re in good company. More than 40 percent of companies worldwide have no crisis communications plans and only one in three [...]

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    No One Trusts You – Or Your Business
    By Andrea Obston
    In Public Relations, Reputation
    Posted April 1, 2015

    No One Trusts You – Or Your Business

    People don’t trust you.  More pointedly, they don’t trust your business.  That’s what a number of surveys are telling us and the impact of that loss of trust can and will show up on your bottom [...]

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