Archives for August 2016 | Andrea Obston Marketing Communications

Posted August 10, 2016

Rio Olympics and Millennials: Are They Watching?

Are Millennials watching the 2016 Rio Olympics? You bet. But not in the way you think. These Olympics are the most viewed events on traditional television right now, but Millennials aren’t [...]

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In Crisis Management, Reputation

Posted August 1, 2016

Reputation Management: Take the Wheel or Someone Else Will

At the heart of every crisis is a reputation iceberg. One that may sink the ship right away or punch a tiny hole that will eventually swamp the boat. If you don’t seize the wheel right after [...]