Public relations solidify and reinforce your reputation over time with every communication. We think of the path to maintaining a healthy relationship between your organization and its publics – your customers, prospects, stakeholders and employees. We look at it as a way to ensure the correct flow of information between your organization and those who matter to it.
PR is often called “earned media” because it fosters trust between your organization and traditional and on-line journalists. Today, PR also includes “owned media”. That is those communications channels where an organization controls the content. These include:
- Facebook pages
- Twitter feeds
- Pinterest boards
- Linked in profiles
- Developing social media channels.
When PR is done right it allows an organization to tell its story its way. It builds trust in the organization’s reputation. It enhances that reputation through a variety of channels and it builds the goodwill to sustain an organization when it’s in crisis. And for those organizations experiencing a crisis, PR tools allow us to get them fair and accurate treatment in the eyes of the public.
PR is a reputation builder, enhancer and protector for today’s business environment throughout their lifecycle.
"As the Director of Admissions at a regional private High School, I was looking for a partner who had extensive background and confidence in specific areas such as digital and social marketing, public relations and the ability to work within a set culture to improve our visibility and brand within the community."
"Just a quick thank you for your quick response and excellent support during the unfortunate situation at Kensington Park last week. You and your team made a difficult situation much easier for us to navigate."
"We developed a great partnership with AOMC. Their dedication, timing and skills have strengthened Business Success Tools's marketing brand and presence. Their talented team not only provides valuable guidance but also produces real, tangible results. Because of their diligence and dedication, we have seen a surge in local and regional leads and referrals."