Protecting your brand during a crisis is you primary goal. All the good works you do to build a good, solid reputation can be shattered by a single incident, tweet or nasty customer complaint.
Most brands spend time and dollars on building and enhancing their brands, but neglect to put risk management crisis plans in place before they need them to safeguard their brand during a crisis.
Andrea Obston was recently a guest on WHYN’s business development show, The Engine with Thom Fox, to discuss defending a brand during a crisis. Hear more about this topic by listening to the full interview.