Public Relations

Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 [...]

After 12+ months of virtual meetings, we are all too familiar with the many faces we make while trying to connect on Zoom.  These faces are part effort, part confusion and part exasperation. [...]

The pandemic has made us hungry for news – good news.  For almost a year, we’ve been obsessed with positivity rates, hospitalization rates and death rates.  This constant barrage of statistics [...]

The video conference business meeting is here to stay. Whether or not we ever return to our offices or in-person meetings, I suspect the role of the humble business phone call will decrease. [...]

Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]

Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side.  The ad, showing a black and white [...]

Nonprofits that suffer a financial crisis have a particularly hefty burden to bear. Reputation recovery is especially tough for them because their “investors” are their donors. And financial [...]

Want to get more positive reviews? Ask. No, really. It’s that simple. But most businesses simply don’t do it.

In today’s online world, a bad customer review can reverberate around the world on the web in minutes. Whether it’s a bad review on Yelp or a nasty post on Facebook, it can and will affect your [...]

The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.