Marketing

  Your businesses reputation is the currency your company needs to grow.  Build it.  Bank it and make sure you guard it. Want to know how?  Check out my interview on Business Results Radio [...]

Now is The Time to Market Your Senior Community to Baby Boomers  Older adults are gradually feeling more confident about safely moving back out into the community.  Most of those over age 65 [...]

After 12+ months of virtual meetings, we are all too familiar with the many faces we make while trying to connect on Zoom.  These faces are part effort, part confusion and part exasperation. [...]

Flummoxed by what to give the Gen Zer in your life?  Stressed out by wanting to pick the perfect gift for a generation fueled by social media influencers and hashtags?  You’re not alone. For Gen [...]

The older members of the Gen Z might not have entered their prime spending years yet, but they are having a strong impact as influencers of other generations around them. This well-educated and [...]

Dear Marketers, I’ve got some news for you – Millennials are so 1996.  While they have a lot of influence and power as consumers, we Gen Zers are quickly outnumbering them Millennials have been [...]

While marketers had their eye on Millennials as their prize, another generation slipped into the picture unnoticed – Gen Z.  While still young, this market promises to be even more influential [...]

Generation Z are not millennials, just as millennials aren’t Gen Z. Marketers often forget that there’s a difference between the two generations that means they have to approach them differently. [...]

Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation [...]

Millennials are the dominant generation in today’s workforce. Fifty-six million of them have jobs or are actively looking for them. And that number just keeps growing. They’re a bright group of [...]