Millennials care about what your brand says, does, and thinks. Millennials have different motives when they shop, and these motives move their purchasing decisions. Millennials want to support [...]
With so many platforms out there, how does a marketer that wants to reach the millennial market choose which to invest time and resources in? Tips for using YouTube, Instagram, Snapchat and [...]
Want to get the attention of the highly-prized Millennial market? Be genuine. Be interactive. Be human. Media is no longer a megaphone. Millennials are skeptical of mass media but do trust what [...]
Listen up marketers! It is that time of year again, when men and women across all generations are buying and receiving gifts. The most abundant of shoppers on the streets, but mostly online, are [...]
Millennials are NOT shopping on social media and it may be time for marketers to recognize that. While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]
Want to satisfy a Millennials’ appetite for experience? I give you two words, Big Food. Barton G knows how to get to a Millennial. Their over-the-top food presentations make you want to take a [...]