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Wrap up the year with our final two “What were you thinking?” moments and the lessons they have for all of us in business. Delta System Outages- Making The Best of a Bad Situation An August power [...]

Listen up marketers! It is that time of year again, when men and women across all generations are buying and receiving gifts. The most abundant of shoppers on the streets, but mostly online, are [...]

Hartford Business Journal’s “Best of Business” Poll in the best Public Relations Firm category and received honorable mention for in the Advertising Agency category.  The firm is featured in the [...]

This week’s posts cover crises that went from Rio to Silicon Valley to Canonsburg, Pennsylvania.  Strap on your seat belts for another ride through our Chronicle of Crises 2016.   Ryan [...]

You know those apps that seem to be the most popular app ever and then they just disappear? We Young Millennials call them “Pop-up Apps”. Pop up Apps are swarming through high schools. The high [...]

Think Millennials are about having smartphones and being attached to technology? Think again. The truth is we actually value having experience over having things. We are more interested in the [...]

There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]

Millennials are NOT shopping on social media and it may be time for marketers to recognize that.  While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]

Are Millennials watching the 2016 Rio Olympics? You bet. But not in the way you think. These Olympics are the most viewed events on traditional television right now, but Millennials aren’t [...]