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    Archives

    Tag Archives for: "social media"
    The Best Platforms to Help You Reach Millennials
    By admin
    In Marketing, Millennial Marketing
    Posted October 29, 2018

    The Best Platforms to Help You Reach Millennials

    With so many platforms out there, how does a marketer that wants to reach the millennial market choose which to invest time and resources in? Tips for using YouTube, Instagram, Snapchat and [...]

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    Is Influencer Marketing for You?
    By admin
    In Marketing, Social Media
    Posted July 2, 2018

    Is Influencer Marketing for You?

    Influencer Marketing is all about mobilizing the power of someone who has a significant social media following to speak well of your product or service.

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    WANT MORE MILLENNIALS AS CUSTOMERS? MAKE YOUR PRODUCT AN EXPERIENCE
    By admin
    In Millennial Marketing
    Posted January 29, 2018

    WANT MORE MILLENNIALS AS CUSTOMERS? MAKE YOUR PRODUCT AN EXPERIENCE

    As a Millennial I would much rather spend my money on an experience than a product. And marketers that show us products that create experiences get my attention – and my dollars. As I scroll [...]

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    Lessons from H&M’s “Coolest Monkey” Fiasco
    By admin
    In In the Media, In the News, Marketing, Media
    Posted January 17, 2018

    Lessons from H&M’s “Coolest Monkey” Fiasco

    This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]

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    4 New Challenges That Threaten Your Crisis Plans in 2017
    By admin
    In Crisis Management, Reputation
    Posted February 1, 2017

    4 New Challenges That Threaten Your Crisis Plans in 2017

    With a new year come new challenges to your company’s reputation and the plans you have for protecting it in a crisis. Here are four boogey men lurking behind the rocks that could do some real [...]

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    End-of-Year Crisis Review – Lessons from 2016
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted December 6, 2016

    End-of-Year Crisis Review – Lessons from 2016

    The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]

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    Millennials Enjoy Visual Platforms for the Community NOT for Purchasing
    By Danielle Murray
    In In the Media, Marketing, Media
    Posted September 29, 2016

    Millennials Enjoy Visual Platforms for the Community NOT for Purchasing

    Millennials are NOT shopping on social media and it may be time for marketers to recognize that.  While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]

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    5 Tips For Positioning Your Company as a Thought Leader
    By admin
    In Marketing
    Posted September 1, 2016

    5 Tips For Positioning Your Company as a Thought Leader

    Want to attract new clients? Build stronger relations with existing ones? Partner with great resources? Then, position your company as a thought leader in your industry. The reason is simple: [...]

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    Nonprofit Marketing Plans That Get the Most Bang for the Buck
    By Andrea Obston
    In Marketing
    Posted June 8, 2016

    Nonprofit Marketing Plans That Get the Most Bang for the Buck

    When it comes to developing a nonprofit markenon profit marketing toolboxting strategy, I beg you to think outside the greens. The golf greens.

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    Make Your Employees Your Brand Champions
    By Andrea Obston
    In Public Relations, Reputation
    Posted February 8, 2016

    Make Your Employees Your Brand Champions

    Employees are your brand ambassadors. They are its communicators, defenders and protectors. They give life to your brand. And, like ambassadors to foreign lands, they have the power to bring your [...]

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