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With so many platforms out there, how does a marketer that wants to reach the millennial market choose which to invest time and resources in? Tips for using YouTube, Instagram, Snapchat and [...]

Influencer Marketing is all about mobilizing the power of someone who has a significant social media following to speak well of your product or service.

As a Millennial I would much rather spend my money on an experience than a product. And marketers that show us products that create experiences get my attention – and my dollars. As I scroll [...]

This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]

With a new year come new challenges to your company’s reputation and the plans you have for protecting it in a crisis. Here are four boogey men lurking behind the rocks that could do some real [...]

The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]

Millennials are NOT shopping on social media and it may be time for marketers to recognize that.  While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]

Want to attract new clients? Build stronger relations with existing ones? Partner with great resources? Then, position your company as a thought leader in your industry. The reason is simple: [...]

When it comes to developing a nonprofit markenon profit marketing toolboxting strategy, I beg you to think outside the greens. The golf greens.

Employees are your brand ambassadors. They are its communicators, defenders and protectors. They give life to your brand. And, like ambassadors to foreign lands, they have the power to bring your [...]