Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
Some crises are meant to be embraced. What started out as an “oops” can actually turn into an opportunity. The screw-up at the Oscars is a great example and a good lesson in reputation recovery [...]
Wrap up the year with our final two “What were you thinking?” moments and the lessons they have for all of us in business. Delta System Outages- Making The Best of a Bad Situation An August power [...]
The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]
Here’s one pillar of truth that will be left standing in the wreckage of the 2016 Presidential campaign: We believe anything that fits in with what we think we already know. Think of it as the [...]
Want to attract new clients? Build stronger relations with existing ones? Partner with great resources? Then, position your company as a thought leader in your industry. The reason is simple: [...]