Where Were the PR People, Gucci?
Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
Rebuilding USA Gymnastics’ Reputation Will Take Decades – If Ever
The tragedy of USA Gymnastics will not end when Larry Nassar goes to jail. In fact, the destruction of the organization’s reputation has just begun.
What a $1 Billion+ Drop in Stock Taught United Airlines
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
How to Recover Your Reputation After 32.9 Million People Saw You Screw Up
Some crises are meant to be embraced. What started out as an “oops” can actually turn into an opportunity. The screw-up at the Oscars is a great example and a good lesson in reputation recovery [...]
End-of-Year Crisis Review – Lessons from 2016 – Part 3
Wrap up the year with our final two “What were you thinking?” moments and the lessons they have for all of us in business. Delta System Outages- Making The Best of a Bad Situation An August power [...]
End-of-Year Crisis Review – Lessons from 2016
The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]
The Presidential Election and the Stories We Tell Ourselves
Here’s one pillar of truth that will be left standing in the wreckage of the 2016 Presidential campaign: We believe anything that fits in with what we think we already know. Think of it as the [...]
5 Tips For Positioning Your Company as a Thought Leader
Want to attract new clients? Build stronger relations with existing ones? Partner with great resources? Then, position your company as a thought leader in your industry. The reason is simple: [...]
