Should Your Company Weigh in About Social Injustice?
The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; [...]
The demonstrations against social injustices have sparked attention and controversy across the globe. If you’re like me, you’re feeling like you should be doing something; saying something; [...]
You can fight the coronavirus with your words. Amidst the screaming headlines and clickbait driven posts, communicators can and should use the power of their words to fight the panic that’s [...]
If you’re looking to add staff in 2020, recruiting the next generation of workers might be different than ever before. This next crop of potential employees is a mix of Millennials and the [...]
Flummoxed by what to give the Gen Zer in your life? Stressed out by wanting to pick the perfect gift for a generation fueled by social media influencers and hashtags? You’re not alone. For Gen [...]
The older members of the Gen Z might not have entered their prime spending years yet, but they are having a strong impact as influencers of other generations around them. This well-educated and [...]
Dear Marketers, I’ve got some news for you – Millennials are so 1996. While they have a lot of influence and power as consumers, we Gen Zers are quickly outnumbering them Millennials have been [...]
While marketers had their eye on Millennials as their prize, another generation slipped into the picture unnoticed – Gen Z. While still young, this market promises to be even more influential [...]
NEWINGTON, CT, Sept. 23, 2019 –Fine Fettle Dispensary – Newington, the sister of Fine Fettle Dispensary – Willimantic, acquired the medical marijuana dispensary license from Bhadra Seva, [...]
Woke-Washing is the latest trend of corporate sins. It’s been hurled at companies as diverse as Lacoste and Cadbury chocolates, and is a growing trend in various industries. Woke-washing is when [...]
Millennials care about what your brand says, does, and thinks. Millennials have different motives when they shop, and these motives move their purchasing decisions. Millennials want to support [...]