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The older members of the Gen Z might not have entered their prime spending years yet, but they are having a strong impact as influencers of other generations around them. This well-educated and [...]

With so many platforms out there, how does a marketer that wants to reach the millennial market choose which to invest time and resources in? Tips for using YouTube, Instagram, Snapchat and [...]

Influencer Marketing is all about mobilizing the power of someone who has a significant social media following to speak well of your product or service.

Listen up marketers! It is that time of year again, when men and women across all generations are buying and receiving gifts. The most abundant of shoppers on the streets, but mostly online, are [...]

Think Millennials are about having smartphones and being attached to technology? Think again. The truth is we actually value having experience over having things. We are more interested in the [...]

There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]

Millennials are NOT shopping on social media and it may be time for marketers to recognize that.  While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]

Want to attract new clients? Build stronger relations with existing ones? Partner with great resources? Then, position your company as a thought leader in your industry. The reason is simple: [...]

When it comes to developing a nonprofit markenon profit marketing toolboxting strategy, I beg you to think outside the greens. The golf greens.

Time to spring clean your marketing. Now that the possibility of spring is upon us, there’s an opportunity to harness the season’s hopeful feeling with a good hard look at your marketing plans.