In Crisis Management, In the Media, Public Relations

The recent spat of U-turns in crisis response makes me wonder just how dumb some folks think we are. Most recently, it came to mind when I read of the purported accidental leak of the PR plans for “Pottermore,” the super-secret Harry Potter-themed internet treasure hunt. It seems the agency handling the PR for Pottermore inadvertently sent the timeline to The Times UK, The Guardian, The Independent and other media… [Read More]

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