PR | Andrea Obston Marketing Communications

Posted July 17, 2013

Read it. Read it again. Then You Won’t Weep.

The recent flap over a news station’s rush to post the names of the Asiana Flight 214 crew illustrates a critical lesson in crisis communications: Always verify information before acting upon it.

By Andrea Obston

In Crisis Management, In the Media, Public Relations

Posted July 4, 2011

U-Turns in Spin Lane Exceed All Credibility

The recent spat of U-turns in crisis response makes me wonder just how dumb some folks think we are. Most recently, it came to mind when I read of the purported accidental leak of the PR plans [...]