Read it. Read it again. Then You Won’t Weep.
The recent flap over a news station’s rush to post the names of the Asiana Flight 214 crew illustrates a critical lesson in crisis communications: Always verify information before acting upon it.
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Tag Archives for: "PR"
23 hours ago
The #Tokoyo2020 ad from Britain’s #NationalLottery ties the product to the @Olympics tastefully, making playing the lottery an act of patriotism. “When You Play a Little, You Help our Athletes a Lot” makes you feel good plunking down your £1.50. https://t.co/EHks6dLAs8
4 days ago
#Bridgestone’s #Tokoyo2020 ad, “Chase Your Dream No Matter What” is very much in the #Olympic ad tradition- heavy on the heartstrings & light on the outright selling https://t.co/KFbvPE5CUw
7 days ago
#Alibaba’s #Tokoyo2020 ad, “To the Greatness of Small,” is a great example of promoting the #Olympic spirit with a tasteful nod to your brand. Very much in the heart-strings mold of #Olympic ads, this one walks the line nicely. https://t.co/2YP9Y62lgM
3 weeks ago
#Blog posts take the #1 spot for those wishing to establish their companies as #ThoughtLeaders on Facebook, Twitter & LinkedIn https://t.co/oH2h0OEt81
1 month ago
Lead with empathy when responding to a crisis. #Snapchat was clearly absent from that @CrissCommunications class. Instead of acknowledging the death & injuries caused by their filter that encouraged speeding, they blamed the removal on lack of use. REALLY? https://t.co/tk4xohEg0V
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