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    Archives

    Tag Archives for: "Apple"
    End-of-Year Crisis Review – Lessons from 2016
    By admin
    In Crisis Management, In the Media, Public Relations, Reputation
    Posted December 6, 2016

    End-of-Year Crisis Review – Lessons from 2016

    The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]

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    Millennials Value Experience Over Things.  Take it from this Millennial
    By Danielle Murray
    In Marketing, Millennial Marketing
    Posted November 3, 2016

    Millennials Value Experience Over Things. Take it from this Millennial

    Think Millennials are about having smartphones and being attached to technology? Think again. The truth is we actually value having experience over having things. We are more interested in the [...]

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    When the CEO IS the Brand
    By Andrea Obston
    In Crisis Management, Reputation
    Posted July 8, 2013

    When the CEO IS the Brand

    What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common?  All of them are living icons of the brands they created.  Through good times and bad (and whether [...]

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    Crisis report: Some Lessons are New, Others Old
    By Andrea Obston
    In Crisis Management, In the Media
    Posted December 20, 2012

    Crisis report: Some Lessons are New, Others Old

    Bad timing, bad tweeting and bad decisions dominated the crisis landscape in 2012. That was bad for companies, but good for those of us who are life-long learners in crisis management…[

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    Recent Posts
    • Have a Listen. Save a reputation. September 15, 2021
    • Connecticut’s New Data Breach Law Matches Up With Consumer Concerns June 15, 2021
    • Marketing to Seniors May 18, 2021
    • The Seven Faces of Zoom March 31, 2021
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