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Listen up marketers! It is that time of year again, when men and women across all generations are buying and receiving gifts. The most abundant of shoppers on the streets, but mostly online, are [...]

Think Millennials are about having smartphones and being attached to technology? Think again. The truth is we actually value having experience over having things. We are more interested in the [...]

There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]