“A brand is who you are in someone else’s terms.” I don’t know who I stole that from, but I’ve been preaching it to my clients for so long that it’s become my mantra. It says all you need to about building a brand that your business can live and your customers can live with.
Want to know more about the value of a brand? Check out my recent interview on WHYN NewsRadio 560 on Thom Fox’s show, The Engine. You’ll learn about the value of a brand, the need to define a business in terms of what you do well and the importance of know what you don’t do.