Barra’s Humanity Begins to Rebuild Public Trust in GM
GM's Mary Barra shows the value of authentic apology in crisis recovery.
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Tag Archives for: "Mary Barra"
1 day ago
#Alibaba’s #Tokoyo2020 ad, “To the Greatness of Small,” is a great example of promoting the #Olympic spirit with a tasteful nod to your brand. Very much in the heart-strings mold of #Olympic ads, this one walks the line nicely. https://t.co/2YP9Y62lgM
2 weeks ago
#Blog posts take the #1 spot for those wishing to establish their companies as #ThoughtLeaders on Facebook, Twitter & LinkedIn https://t.co/oH2h0OEt81
1 month ago
Lead with empathy when responding to a crisis. #Snapchat was clearly absent from that @CrissCommunications class. Instead of acknowledging the death & injuries caused by their filter that encouraged speeding, they blamed the removal on lack of use. REALLY? https://t.co/tk4xohEg0V
1 month ago
Connecticut is about to shorten the window when #DataBreaches have to be reported to the public. Consumers consider this a top priority. Include it in your #CrisisPlan. https://t.co/Dyc9wEkGTt
2 months ago
Love it when digital tools enhance personal connections. Clienteling platforms allow in-store salespeople to reach out to established customers & guide online customers through purchasing decisions https://t.co/vZK2x4RAGs
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