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By Andrea Obston

In Public Relations, Reputation

Posted June 24, 2014

Branding’s About Who You Are and Who You Aren’t

Branding is the "engine" for all your marketing. Make sure your brand resonates in-house and with the outside world.

Recent Posts

The Seven Faces of Zoom March 31, 2021
How to Communicate in the Time of COVID February 18, 2021
Zoom with Confidence August 20, 2020
Should Your Company Weigh in About Social Injustice? June 5, 2020

AO Mkt Comm
@AOMComm

5 days ago

#Sustainability takes work. And patience. Someone has to start. Kudos to @JustSalad for getting fast-food folks thinking about it https://t.co/v7KBy4gmqP

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AO Mkt Comm
@AOMComm

5 days ago

Building strong relations today through on-going, positive #PR helps crisis-proof your brand against social media haters https://t.co/ntL2jN257E

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AO Mkt Comm
@AOMComm

7 days ago

Happy Mothers Day!! Mom’s, how are you spending your day? https://t.co/0IpFC0PzOd

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AO Mkt Comm
@AOMComm

1 week ago

Lessons from #Peleton: Engage with regulators & consumers first. Shooting the messenger never works. Listening & demonstrating concern & compassion should be your first go-to response. https://t.co/omSDwXLPtF https://t.co/xkHfEtWI0e

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