Social Media

Forget millennials, Gen X-ers are where it’s at for marketers! They really have control of the money and the power, but are often overlooked by marketers in this day and age. The X in Generation [...]

Millennials are the dominant generation in today’s workforce. Fifty-six million of them have jobs or are actively looking for them. And that number just keeps growing. They’re a bright group of [...]

If the past two weeks have taught us anything, it’s that social media influencers can breed trouble for big name brands. Among the many people affected by the recent “Operation Varsity Blues” [...]

Influencer Marketing is all about mobilizing the power of someone who has a significant social media following to speak well of your product or service.