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4.) Leave the Costume at Home   Be personable on social media; don’t hide behind a mask, especially businesses. Social media should not simply be an extension of your marketing and [...]

3.) Don’t Be The Haunted House on the End of the Street We all know the dark and empty house at the end of the street, where no one ever answers the door. Nothing is more unsettling than knocking [...]

2.) Don’t Bore Your Audience to Death     It’s never a good sign to be hearing crickets when interacting with an audience on social media; either no one is there or no one is listening. [...]

1.) Don’t Be A Social Media Ghost, Vampire or Zombie GHOST Now you’ve seen them, now you don’t. Social media ghost are oh-so-scary. Social media ghost are individuals or businesses that have [...]

Boston, MA, Oct 23, 2013 — A Massachusetts trade association has vowed to continue its legal battle to use independent contractors despite a recent adverse ruling by the U.S. District Court [...]

NEW BRITAIN, CT., Oct. 22, 2013  – Today, the family of Ana Grace Márquez-Greene launched the Ana Grace Project of Klingberg Family Centers to honor the life of their daughter that ended at Sandy [...]

Lessons in transparency form Lululemon