Oops, You Keep Doing It Again
Oops, You Keep Doing It Again By now most folks have figured out that featuring a Jim Morrison-esque photo of Boston Marathon bomber Dzhokhar Tsarnaev was a bad idea. Everyone, it seems, except [...]
Read it. Read it again. Then You Won’t Weep.
The recent flap over a news station’s rush to post the names of the Asiana Flight 214 crew illustrates a critical lesson in crisis communications: Always verify information before acting upon it.
“A Tweet of a Vine” Gives This Blogger a Hard Time
“A tweet of a Vine of an Instagram of a Tumblr post of a Facebook post of a tweet” was the mind-blowing title of a recent PR Daily post that caught my attention. It reminded me just how [...]
When the CEO IS the Brand
What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common? All of them are living icons of the brands they created. Through good times and bad (and whether [...]
When An Apology is Due— Just Do It!
Kudos to Adecco for demonstrating what a smart company does when they mess up (see Ragan’s PR Daily) The company launched a contest called “Around the World in 80 Jobs” that [...]
