By Andrea Obston In Public Relations, ReputationPosted July 10, 2014When Wisecracks Make You Look FoolishWalmart fact checked a New York Times article - but not how you would expect. READ MORE
By Andrea Obston In Crisis Management, ReputationPosted July 8, 2013When the CEO IS the BrandWhat do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common? All of them are living icons of the brands they created. Through good times and bad (and whether [...] READ MORE
