Youtube | Andrea Obston Marketing Communications

Posted July 17, 2013

Read it. Read it again. Then You Won’t Weep.

The recent flap over a news station’s rush to post the names of the Asiana Flight 214 crew illustrates a critical lesson in crisis communications: Always verify information before acting upon it.

By Andrea Obston

In Media

Posted July 11, 2013

“A Tweet of a Vine” Gives This Blogger a Hard Time

“A tweet of a Vine of an Instagram of a Tumblr post of a Facebook post of a tweet” was the mind-blowing title of a recent PR Daily post that caught my attention. It reminded me just how [...]