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    Tag Archives for: "Wendys"
    When the CEO IS the Brand
    By Andrea Obston
    In Crisis Management, Reputation
    Posted July 8, 2013

    When the CEO IS the Brand

    What do Paula Deen, George Zimmer, Richard Branson, Walt Disney and JK Rowling have in common?  All of them are living icons of the brands they created.  Through good times and bad (and whether [...]

    READ MORE
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