“Why do all of our marketing materials look so different?”
branding, brand development, marketing
“How come no one knows what we do?”
website design, graphic design, public relations
“A reporter is calling me at noon. What do I say?”
public relations, media training
“Did you hear about Barry in accounting? I hope we have a crisis plan.”
crisis management, crisis planning
NEWS

Recovery at Sea - What Carnival Cruise Line’s disaster has to teach businesses
Since the docking of Carnival Cruise Line’s Triumph, the conversation has shifted from “ain’t it awful?” to the sinking of the company... Carnival Bashing has definitely become a popular parlor game. To learn more click here.

Crisis report: Some lessons are new, others old.
Bad timing, bad tweeting and bad decisions dominated the crisis landscape in 2012. To learn more click here.

How one banker's faith saved a small business
When I think back over the last 20 years or so, I think about the time we almost closed our doors. To learn more click here.

"Thanks For Giving Us 30 Years" Open House
on Nov. 15
You are invited to a day-long Open House celebration in honor of our clients, friends and cheerleaders... To learn more click here.

Out of the blue - into the black?
The call comes out of the blue. It's the big one. It's the client you've had on your wish list for years... To learn more click here.

The Good, Bad and the Ugly of Apologies.
When it comes to regaining your footing after a crisis, not all apologies are helpful. This column looks at the Good, the Bad and the Ugly in apologies. To learn more click here.

Social media can be a powerful tool to deal with crisis – before, during and after the event
Five to ten years ago, you had a 24-hour news cycle to plan for how to manage a crisis your company was involved in, now you have moments. click here.

For Crisis Watchers, '11 Was A Very Good Year
If you enjoy a good crisis — and who doesn’t? — 2011 was a veritable smorgasbord of the good, the bad and the really ugly. click here.

View This Month's "Great Moment in PR"
Welcome to "Great Moments in PR". This monthly series celebrates previously overlooked moments in history that led to the creation of our industry: one that's dedicated to building, enhancing and guarding clients' reputations. click here.

 

We’ve all heard about business-to-business (B2B) and business-to-consumer (B2C) marketing. Well, that’s old school. Today’s media environment makes it possible – and mandatory – that you go right to the people who impact your bottom line. In other words, you need to take your business to everyone. That’s our B2E concept.

At Andrea Obston Marketing Communications, we’re a CT-based marketing and public relations firm with a strategic, service-oriented approach that will connect you to your customers, delivering results directly to your bottom line.

With a successful B2E campaign, you will receive:

  • Enhanced brand identity
  • Improved share of mind among your target customers
  • Better prospects delivered to your website
  • Enhanced visibility on the web through a combination of traditional and social media
  • Consistent stream of leads and qualified prospects
  • Solidified customer loyalty
  • Superior referrals
  • A more robust bottom line