What We Do
We build, enhance and defend your reputation.
Websites
Your website is the control center for reputation management. Every action you take in your communications efforts should also drive customers and prospects back to your site.
Here is what we do:
- Develop websites for organizations with outdated or non-existent web presence
- Analyze and update your current site to maximize its potential
- Set up and administer AdWords campaigns
- Oversee SEO
Blogs
By blogging, your business establishes itself as a thought leader in your industry. Blogs are tools to showcase to customers, prospects and influencers your up-to-date knowledge. A blog also guarantees that there will be fresh content on your site consistently; creating “catnip” for search engines and moving your website up in searches.
Here is what we do:
- Research content ideas related to your business
- Generate an editorial calendar for blog posts
- Write and post the blog and promote its content on social media
Social Media
Social media has become the most popular communications tools for businesses. Along with traditional communications tools, the right social media platforms are vital to your plan. We are well-equipped to create and manage the appropriate platforms for your business.
Here is what we do:
- Analyze your business to determine the correct social mix
- Set up accounts
- Develop original content
- Generate an editorial calendar specific to your business
- Promote blog posts on your social platforms
- Help you “act social” by researching related content from others that post and engage through your social platforms
Content Creation
Content is everything. It is what builds your brand name and solidifies your reputation. We deliver the content that jumpstarts your content marketing plan.
Here is what we do:
- Develop a plan that positions your business as a thought leader in your field
- Recommend platforms for your content that will drive the most engagement
- Create and adapt the content for each platform
- Enhance Adwords campaigns
- Attract search engines using keywords
- Review the content on a regular basis and adjust accordingly
Email Marketing
Email marketing is a critical component in any marketing campaign. It helps your business stay in contact with customers and prospects. Good email content encourages others to share.
Here is what we do:
- Create visual identity for eblasts
- Generate an editorial calendar
- Research and post content
- Promote content on social platforms
Public Relations
PR is the earned media that helps to solidify your business’s reputation. It helps stimulate coverage of your business in traditional and online media such as influential blogs. Because these stories are told through sources with their own built in credibility, they bolster your reputation in a way that paid, owned and social media does not.
Here is what we do:
- Develop and refine a personalized media list
- Write and distribute press releases
- Create and distribute feature stories
- Manage event publicity
- Handle media relations
- Serve as liaison with the press
