Listen up marketers! It is that time of year again, when men and women across all generations are buying and receiving gifts. The most abundant of shoppers on the streets, but mostly online, are [...]
Think Millennials are about having smartphones and being attached to technology? Think again. The truth is we actually value having experience over having things. We are more interested in the [...]
There is no such thing as a pure Millennial. So, marketers don’t fall for the hype that we are all alike or that you can talk to all of us based on a few stereotypes. Even people outside of the [...]
Millennials are NOT shopping on social media and it may be time for marketers to recognize that. While it is clear that Snapchat and Instagram are the most frequently used visual social media [...]
Want to attract new clients? Build stronger relations with existing ones? Partner with great resources? Then, position your company as a thought leader in your industry. The reason is simple: [...]
When it comes to developing a nonprofit markenon profit marketing toolboxting strategy, I beg you to think outside the greens. The golf greens.
Every year, as the ball drops in Times Square and the pineneedles drop from the Christmas trees, many of us feel the need to start the New Year right. To help you in that effort, here are a [...]