The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in session, I thought I’d give businesses an inside scoop to what attracts us Millennials to vacation destinations.
“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the office coffee.
Chasing Millennial dollars is trendy. Catching Baby Boomer dollars is good business. Millennials may be the shiny thing, but Boomers are still the ones who spend. Those of us over age 50 are responsible for 50 percent of all consumer expenditures, but clueless (shiny attracted) marketers are only spending five percent of their ad dollars on us, according to Forbes.
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
Some crises are meant to be embraced. What started out as an “oops” can actually turn into an opportunity. The screw-up at the Oscars is a great example and a good lesson in reputation recovery for other companies that mess up.
Time to update your marketing to Millennials.
With a new year come new challenges to your company’s reputation and the plans you have for protecting it in a crisis. Here are four boogey men lurking behind the rocks that could do some real damage to your crisis communications plans in 2017.