The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe “Chutzpah with Smarts.” Whatever you call it, it worked. For the Jamaican bobsled team and for Red Stripe.
As a Millennial I would much rather spend my money on an experience than a product. And marketers that show us products that create experiences get my attention – and my dollars. As I scroll through my Instagram feed I see proof of that everywhere.
This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will bring in business instead of angry tweets.
Want to get the attention of the highly-prized Millennial market? Be genuine. Be interactive. Be human. Media is no longer a megaphone. Millennials are skeptical of mass media but do trust what they see on social media. Spending an average of five hours a day on user-generated content, Millennials have demanded that marketing be more like an exchange between people, instead of company vs. [...]
The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in session, I thought I’d give businesses an inside scoop to what attracts us Millennials to vacation destinations.
“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the office coffee.
Chasing Millennial dollars is trendy. Catching Baby Boomer dollars is good business. Millennials may be the shiny thing, but Boomers are still the ones who spend. Those of us over age 50 are responsible for 50 percent of all consumer expenditures, but clueless (shiny attracted) marketers are only spending five percent of their ad dollars on us, according to Forbes.
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.