How to Reach Distrustful Millennials

Want to get the attention of the highly-prized Millennial market? Be genuine. Be interactive. Be human. Media is no longer a megaphone. Millennials are skeptical of mass media but do trust what they see on social media. Spending an average of five hours a day on user-generated content, Millennials have demanded that marketing be more like an exchange between people, instead of company vs. [...]