4.) Leave the Costume at Home
Be personable on social media; don’t hide behind a mask, especially businesses. Social media should not simply be an extension of your marketing and advertising efforts. It’s imperative to create a social media persona. Your social media persona should be clear, classy and consistent. By personalizing and personifying your social media pages, you are humanizing your content. Social media is about building relationships. Adding a more personable element to your social media accounts will generate trust with your audience. It’s important to share stories and provide authenticity on your social media pages.
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