Who are you ?“A brand is who you are in someone else’s terms.”  I don’t know who I stole that from, but I’ve been preaching it to my clients for so long that it’s become my mantra.  It says all you need to about building a brand that your business can live and your customers can live with.

Want to know more about the value of a brand?  Check out my recent interview on WHYN NewsRadio 560 on Thom Fox’s show, The Engine.   You’ll learn about the value of a brand, the need to define a business in terms of what you do well and the importance of know what you don’t do.

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