Gucci’s recent social media fiasco is a shining example of the disconnect between the advertising side of the communications departments and the PR side. The ad, showing a black and white [...]
Dear Marketer, I am from the Millennial generation with big news: I’m here to help you! In case you haven’t heard already, we are 77 million strong, and now represent 24 percent of the United [...]
When it comes to developing a nonprofit markenon profit marketing toolboxting strategy, I beg you to think outside the greens. The golf greens.
Employees are your brand ambassadors. They are its communicators, defenders and protectors. They give life to your brand. And, like ambassadors to foreign lands, they have the power to bring your [...]
Every year, as the ball drops in Times Square and the pineneedles drop from the Christmas trees, many of us feel the need to start the New Year right. To help you in that effort, here are a [...]