The Jamaican bobsled team and Red Stripe beer just schooled us all in great marketing at the Winter Olympics. Call it doing good by doing right. I call it Seize the Moment Marketing. Or maybe [...]
As a Millennial I would much rather spend my money on an experience than a product. And marketers that show us products that create experiences get my attention – and my dollars. As I scroll [...]
This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]
The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in [...]
“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the [...]
Chasing Millennial dollars is trendy. Catching Baby Boomer dollars is good business. Millennials may be the shiny thing, but Boomers are still the ones who spend. Those of us over age 50 are [...]
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.