This month’s post tackles these tough issues in a piece called Lessons from H&M’s “Coolest Monkey” Fiasco. It offers 4 tips for marketers that we think will help them build campaigns that will [...]
The indefinable Millennial travelers…the hottest group that hotels want to attract yet only some are lucky enough to bring them in. With the summer months winding down and school almost back in [...]
“You should have a blog.” If this advice sounds familiar to you, you’re not alone. Having a blog seems to be everyone’s solution to every business challenge from upping your SEO to improving the [...]
Chasing Millennial dollars is trendy. Catching Baby Boomer dollars is good business. Millennials may be the shiny thing, but Boomers are still the ones who spend. Those of us over age 50 are [...]
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
Some crises are meant to be embraced. What started out as an “oops” can actually turn into an opportunity. The screw-up at the Oscars is a great example and a good lesson in reputation recovery [...]