Chasing Millennial dollars is trendy. Catching Baby Boomer dollars is good business. Millennials may be the shiny thing, but Boomers are still the ones who spend. Those of us over age 50 are [...]
The shock waves caused by United Airlines’ forcible eviction of a passenger from an overbooked flight have been heard around the world. But somehow they’ve bypassed the board room of United Airlines.
Some crises are meant to be embraced. What started out as an “oops” can actually turn into an opportunity. The screw-up at the Oscars is a great example and a good lesson in reputation recovery [...]
Time to update your marketing to Millennials.
With a new year come new challenges to your company’s reputation and the plans you have for protecting it in a crisis. Here are four boogey men lurking behind the rocks that could do some real [...]
Your business needs to make New Year’s Resolution Decisions. Not just resolutions. Resolution Decisions. What’s the difference? Resolutions are those things we all want to do. But chances [...]
The year 2016 was a head-scratcher. Nothing went as expected. Elections in the US and Britain left pundits with open mouths. A product that took the social media world by storm – Vine – is headed [...]